Title: Marketing and Brand Manager (Digital & Performance)Reports to: Owner and Marketing DirectorExperience: 5–10 years. Location: Dickeyville, WIStatus: Full Time (1st Shift)Posted: 8/12/25. APPLY NOW   Send cover letter and resume to rlange@1up-us

Title: Marketing and Brand Manager (Digital &amp; Performance) Reports to: Owner and Marketing Director Experience: 5&#x2013;10 yearsLocation: Dickeyville, WI Status: Full Time (1st Shift) Posted:&#xA0;8/12/25 <a href="mailto:rlange@1up-usa.com,kbarclay@1up-usa.com?subject=Marketing%20and%20Brand%20Manager%20%E2%80%93%20Application" style="background-color: #b10d12; color: white; padding: 10px 20px; text-decoration: none;" id="isPasted">&#xA0;APPLY NOW&#xA0;</a>&#xA0; Send cover letter and resume to rlange@1up-usa.com and kbarclay@1up-usa.com <hr> OVERVIEWWe&#x2019;re hiring a Marketing and Brand Manager to own the strategy and execution of our digital growth engine. This role focuses on optimizing the ecommerce funnel and performance marketing inputs to help drive measurable revenue growth. This position will be a key partner in scaling our DTC channel efficiently and sustainably.<style type="text/css" id="isPasted">p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times; min-height: 14.0px} li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times} span.s1 {text-decoration: underline} ul.ul1 {list-style-type: disc}</style>Responsibilities:<ul><li id="isPasted" style="font-size: 16px;">Manage CRO strategy: A/B testing, landing pages, cart flow improvements&#xA0;</li><li style="font-size: 16px;">Analyze traffic and conversion data using GA4, heatmaps, and attribution tools</li><li style="font-size: 16px;">Lead paid search and social strategy with agency partners</li><li style="font-size: 16px;">Analyze marketing performance (ROAS, CAC, LTV) and generate reports</li><li style="font-size: 16px;">Own SEO implementation</li><li style="font-size: 16px;">Manage analytics</li><li style="font-size: 16px;">Coordinate promotions, A/B testing, and landing pages</li><li style="font-size: 16px;">Coordinate and aide Social and AI marketing strategies and efforts&#xA0;</li><li style="font-size: 16px;">Attend 6-8 tradeshows and marketing events per year</li></ul>Key Skills:<ul><li id="isPasted" style="font-size: 16px;">5&#x2013;10 years of experience in DTC marketing, growth, or ecommerce</li><li style="font-size: 16px;">Experience with BigCommerce or Shopify</li><li style="font-size: 16px;">Deep understanding of GA4, UTM tagging, attribution, and funnel metrics</li><li style="font-size: 16px;">Strong analytical and CRO mindset</li><li style="font-size: 16px;">Ability to work cross-functionally with agencies and internal teams</li><li style="font-size: 16px;">Bonus: Experience in high-AOV consumer products or outdoor/cycling industries</li></ul>Benefits:<ul><li id="isPasted" style="font-size: 16px;">401K</li><li style="font-size: 16px;">Profit-sharing</li><li style="font-size: 16px;">Health and Dental Insurance</li><li style="font-size: 16px;">Holiday Pay</li><li style="font-size: 16px;">70k+ Salary depending on experience</li><li style="font-size: 16px;">5k Relocation bonus</li></ul><hr> WHY YOU&apos;LL LOVE IT HERENestled in the scenic Driftless Area, Dickeyville, WI offers small-town living with quick access to outdoor adventure. Bike the rugged trails at nearby <a href="https://tmbrtrails.org/tmbr-trail-systems/proving-grounds/" target="_blank" rel="noopener noreferrer">Proving Grounds</a> and <a href="https://tmbrtrails.org/tmbr-trail-systems/ipp/" target="_blank" rel="noopener noreferrer">Interstate Power Preserve</a>, or take a scenic ride along the <a href="https://www.mycountyparks.com/county/dubuque/Park/Heritage-Trail" target="_blank" rel="noopener noreferrer">Heritage Trail</a>, all just a short drive away. When you&#x2019;re not in the saddle, cast a line into the Mississippi, hike a local nature preserve, or take in sweeping views from riverfront parks.When you&#x2019;re ready for a night out, <a href="https://www.traveldubuque.com/M6TlI_ovSqBgN6R2GloKjzBrTDAoXWZy5iTJawaArHHEALw_wcB&amp;cce=2&amp;category=acrcp_v1_35&amp;sig=AOD64_2HrJwdSU14m_pJlGtxE57wbQkMMA&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwiNud-NkL2PAxUp4MkDHSHhEvEQ0Qx6BAgOEAE" target="_blank" rel="noopener noreferrer">Dubuque&#x2019;s</a> dining and entertainment scene is right down the road, and <a href="https://www.visitmadison.com/" target="_blank" rel="noopener noreferrer">Madison</a> is an easy day trip just 90 minutes away.With a low cost of living, safe neighborhoods, and short commutes, you&#x2019;ll spend less time in traffic and more time enjoying everything southwest Wisconsin has to offer.<iframe src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d2936.1700098607134!2d-90.58132372387749!3d42.615350271170364!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x87fd3acb4644204d%3A0x59775043c0bf6617!2s1UP%20USA!5e0!3m2!1sen!2sus!4v1756921337026!5m2!1sen!2sus" width="700" height="200" style="border:0;" allowfullscreen></iframe> <a href="mailto:rlange@1up-usa.com,kbarclay@1up-usa.com?subject=Marketing%20and%20Brand%20Manager%20%E2%80%93%20Application" style="background-color: #b10d12; color: white; padding: 10px 20px; text-decoration: none;">&#xA0;APPLY NOW&#xA0;</a>&#xA0;&#xA0;Send cover letter and resume to rlange@1up-usa.com and kbarclay@1up-usa.com

Marketing and Brand Manager

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Marketing and Brand Manager