Marketing and Brand ManagerUpdated a month ago

Title: Marketing and Brand Manager (Digital & Performance)
Reports to: Owner and Marketing Director
Experience: 5–10 years

Location: Dickeyville, WI
Status: Full Time (1st Shift)
Posted: 8/12/25

 APPLY NOW   Send cover letter and resume to [email protected] and [email protected]

OVERVIEW

We’re hiring a Marketing and Brand Manager to own the strategy and execution of our digital growth engine. This role focuses on optimizing the ecommerce funnel and performance marketing inputs to help drive measurable revenue growth. This position will be a key partner in scaling our DTC channel efficiently and sustainably.

Responsibilities:

• Manage CRO strategy: A/B testing, landing pages, cart flow improvements 
• Analyze traffic and conversion data using GA4, heatmaps, and attribution tools
• Lead paid search and social strategy with agency partners
• Analyze marketing performance (ROAS, CAC, LTV) and generate reports
• Own SEO implementation
• Manage analytics
• Coordinate promotions, A/B testing, and landing pages
• Coordinate and aide Social and AI marketing strategies and efforts 
• Attend 6-8 tradeshows and marketing events per year

Key Skills:

• 5–10 years of experience in DTC marketing, growth, or ecommerce
• Experience with BigCommerce or Shopify
• Deep understanding of GA4, UTM tagging, attribution, and funnel metrics
• Strong analytical and CRO mindset
• Ability to work cross-functionally with agencies and internal teams
• Bonus: Experience in high-AOV consumer products or outdoor/cycling industries

Benefits:

• 401K
• Profit-sharing
• Health and Dental Insurance
• Holiday Pay
• 70k+ Salary depending on experience
• 5k Relocation bonus

WHY YOU'LL LOVE IT HERE

Nestled in the scenic Driftless Area, Dickeyville, WI offers small-town living with quick access to outdoor adventure. Bike the rugged trails at nearby Proving Grounds and Interstate Power Preserve, or take a scenic ride along the Heritage Trail, all just a short drive away. When you’re not in the saddle, cast a line into the Mississippi, hike a local nature preserve, or take in sweeping views from riverfront parks.

When you’re ready for a night out, Dubuque’s dining and entertainment scene is right down the road, and Madison is an easy day trip just 90 minutes away.

With a low cost of living, safe neighborhoods, and short commutes, you’ll spend less time in traffic and more time enjoying everything southwest Wisconsin has to offer.

 APPLY NOW   Send cover letter and resume to [email protected] and [email protected]