Marketing DirectorUpdated 6 days ago
Title: Marketing Director
Reports to: Owner and GM
Experience: 5–10 years
Location: Dickeyville, WI (On-Site Only)
Status: Full Time (1st Shift)
Posted: 11/18/25
APPLY NOW Send cover letter and resume to [email protected]
OVERVIEW
We’re excited to invite you to join our team as Marketing Director at 1UP USA. As a key leader in our midsized, fast-moving outdoor company, you’ll own cross-department initiatives—partnering with product, sales, and customer success—to advance both your career and our business goals. This role is ideal for someone who loves the outdoors: you’ll enjoy industry discounts, opportunities to travel to cool places, and hands-on involvement with the active community we serve. We’re based in the Driftless Area of Wisconsin, surrounded by endless outdoor recreational activities—perfect for hiking, paddling, biking, and exploring between projects. With minimal corporate red tape, you’ll have the autonomy to experiment, move quickly, and make a visible impact on our brand. We’d love to discuss how your vision could shape the future of our team.
Responsibilities:
- Construct, execute, and help maintain marketing budget
- Evaluate and adapt company marketing plan
- Track the effectiveness of content to support marketing communication objectives
- Analyze traffic and conversion data
- Analyze marketing performance (ROAS, CAC, LTV) and generate reports
- Provide copywriting and editing as needed for all marketing areas
- Support company goals to improve brand consistency and awareness
- Build and maintain the media portfolio for all PR initiates and outreaches
- Develop and adapt new marketing strategies
- Continue to brainstorm fresh ideas and goals to adapt with company’s goals
- Help schedule and attend events associated within industry (1-3 / year)
- Provide feedback and ideas to Engineering for growth potentials
- Identify and monitor competitors
- Develop and adapt new product launch strategies
- Identify new potential markets and a plan to enter
- Mentor and train new hires associated to the department
Qualifications and Education Requirements:
- Bachelor’s Degree in relevant field with 5-10 years’ work experience
- Oral and written English literacy required
- Proficiency in MS Office (MS Outlook, MS Word, MS Excel, etc.)
- Familiarity with Point-of-Sale Systems
Preferred Skills:
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- Self driven and organized
- An entrepreneurial spirit is a plus
Benefits:
- Paid holidays and vacation
- Health, Dental & Vision Insurance
- 401k retirement plan offered after 6 months of employment
- Profit sharing
WHY YOU'LL LOVE IT HERE
Nestled in the scenic Driftless Area, Dickeyville, WI offers small-town living with quick access to outdoor adventure. Bike the rugged trails at nearby Proving Grounds and Interstate Power Preserve, or take a scenic ride along the Heritage Trail, all just a short drive away. When you’re not in the saddle, cast a line into the Mississippi, hike a local nature preserve, or take in sweeping views from riverfront parks.
When you’re ready for a night out, Dubuque’s dining and entertainment scene is right down the road, and Madison is an easy day trip just 90 minutes away.
With a low cost of living, safe neighborhoods, and short commutes, you’ll spend less time in traffic and more time enjoying everything southwest Wisconsin has to offer.
APPLY NOW Send cover letter and resume to [email protected]